Sports & Entertainment Marketing Conference

Date: January 31 - February 4, 2018
Location:  Show map Universal's Cabana Bay Beach Resort
6550 Adventure Way
Orlando, FL 32819
United States

This conference will reinforce concepts taught in classes that include sports and entertainment marketing. Universal Studios marketing executives and Florida sports executives will share information with students to help them:

  • Describe the nature of target marketing in sports/entertainment marketing
  • Describe pricing issues associated with sports/entertainment products
  • Explain advertising media used in the sports/entertainment industries
  • Explain the use of licensing in sports/entertainment marketing
  • Explain career opportunities in sports/entertainment marketing
  • Explain the need for sports/entertainment marketing information
  • Identify “out-of-the-box” sales promotion ideas for sports/entertainment events
  • Identify ways to segment sports/entertainment markets
  • Measure economic impact of sports/entertainment events

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