Community Events

Date: May 8, 2008
Time: 6:30 pm
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The Riverside Hotel
620 East Las Olas Blvd.
Ft. Lauderdale, FL

Email: www.sfima.com
The South Florida Interactive Marketing Association (SFIMA), a support and best practices group for the interactive marketing community, will present its next monthly program entitled How Mobile is Your Business? On Thursday, May 8, 2008 from 6:30 pm to 8:30 pm at The Riverside Hotel, 620 Las Olas Blvd., in Ft. Lauderdale. The event, which includes networking with some of South Florida's top interactive marketing professionals, is free for SFIMA members with paid membership and $39 for non-members. To register for this event, visit www.sfima.com.

The program speaker is Seth Schachner, Vice President of Digital Business - Latin America & US Latin for Sony BMG Music. Seth will discuss building brand experiences for mobile devices, including common pitfalls to avoid and success factors for brands and publishers seeking to enter the mobile Web arena. He will also talk about digital consumer behavior and how to understand the mindset and needs of the mobile consumer.

The South Florida Interactive Marketing Association, founded in 2002, is one of 12 Interactive Marketing Associations in the US. The non-profit forum is dedicated to the exchange of ideas, information and best practices to help members grow their interactive marketing activities and successes and is the primary interactive marketing voice in South Florida. For more information, visit www.sfima.com.