CB Insights: The 12 Biggest Direct-to-Consumer Success Stories: Secrets of their Success
An explosion of new direct-to-consumer companies is transforming how people shop. In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations.
The 12 companies we’ll look at were born on platforms that have dominated the post-dot-com internet — Amazon, Facebook, Google, Instagram, and Kickstarter.
Direct-to-consumer brands have used that infrastructure to grow fast and connect directly to their customers.
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They’ve built dominant presences in Google’s search results, turned their Instagram followers into micro-influencers, and used highly targeted Facebook ads to grow their audiences.
But what sets these brands apart from traditional retailers?
What is Direct To Consumer Retail?